About FIRM-Racing

Established in 1985 by Bill Fiske and his daughter, Wendy, FIRM is a premier race production company based in Charlton, Massachusetts. As the largest race production company in the Northeast, FIRM produces top-notched triathlons, duathlons, and road races in New England, and has been recognized by USA Triathlon as the most experienced triathlon production company in the history of the sport.

Despite its growth and place in triathlon history, Bill and Wendy keep FIRM focused on the athletes and the charitable organizations supported by monies raised at FIRM events. Each year this family-owned and operated organization enables more than 10,000 people to participate in triathlons while raising more than $3,000,000 for local charitable organizations.

Triathlon Training

Proper preparation for your triathlon sets the stage for your race day experience. FIRM has partnered with Vmps to be the official coaching organization for the FIRM Race Series.


Each year, FIRM helps thousands of people earn the title of “triathlete”. Your first triathlon is a special occasion, and we are here to help you through the process.

Race Calendar

F.I.R.M. is the largest triathlon production company in the Northeast. Each year, more than 10,000 triathletes compete in F.I.R.M. events. Add a FIRM event to your schedule today!

Sponsorship Opportunities

Want to promote your business to well educated people with significant disposable income? Then target triathletes by sponsoring F.I.R.M. events.